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A Content Marketing Funnel Explained A content marketing funnel is a method to assist potential customers to learn about your brand, discover solutions to their problems and become confident in purchasing from you. Content is best suited for each stage of the funnel. At the top of the funnel Infographics, videos, and checklists grab attention, create leads, and keep the readers engaged. Gated content, such as templates and guides performs well at this stage. Awareness At this point, customers know that your brand exists. They are also aware of the solutions you offer. This is the stage where content is designed to educate and inform prospects about the challenges your solution solves and also the differences from competitors. To identify your content gaps at this point, think about the different types of keywords your audience uses to search on the internet. You can use keyword research to determine the terms your customers use when searching online. This will assist you in determining whether your product or service is needed. These data can be used to create a content calendar and decide which content pieces are designed to target these keywords. Creating content for this stage of the funnel will help you build brand loyalty among consumers. The more consumers learn about your brand, the more confidence they'll have in your capability to solve their problems. This translates into higher conversion rates, whether that's subscriptions to newsletters, purchases or clickthroughs to your site. A well-executed strategy for content will help you close this gap in conversion. For instance, if discover that the majority of your content is aimed at gaining awareness, but not enough of it is helping buyers make a purchase decision, you could increase your advertising budget to target middle-funnel keywords. Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook let you interact directly with your customers and give you the chance to show your customer service. This could range from retweeting good reviews to promoting special offers. You can also utilize content that already exists to guide buyers through the funnel, like blog posts or case studies. If you write a blog post that explains why your product is superior to the competition's you can share it via social media and ask your customers to join your email list to get more information. You can also encourage a conversion at this stage by asking your customers to include your name in their social media posts after using your product. This will encourage others to follow suit and spread the word about your brand. Then there is the consideration A well-planned content strategy should consist of a variety types that attract customers at every stage of the funnel. For instance, brand awareness campaigns might include ads but they should also feature blog posts and infographics that address common objections and concerns. These pieces of content can be shared via email and social media platforms to increase organic traffic. As consumers progress through the decision-making process, they begin looking for specific features in a product which will assist them in making the purchase decision. This phase is a great time to use FAQ pages. Use keyword research tools like Ubersuggest or search popular industry hashtags to find the people who are asking. Then, craft answers to these questions and include them in your content funnel map. During this stage it is crucial to present an unambiguous value proposition that demonstrates to potential customers how your product or service will solve their issue and make them more money. The content should also demonstrate the distinctiveness of your brand when compared to the brands of your competition. This is a relatively simple stage to measure, as consumers are making a choice whether they want to buy. To see whether you're getting the job done, look for metrics like conversion rate as well as the number of transactions and click-through rates. As consumers reach the point of advocacy your brand is becoming increasingly important to them. best content marketing tools will be sharing your content with others because they feel so passionate about it. This is a powerful method of growing your audience. You'll need to develop content that is inspiring people to share it, instead of just focus on engagement metrics. Use Sprout Social, for example to track the number of shares on social media that are a result of your marketing efforts with content. This will give you a more precise picture of the impact you have. Decision At the decision stage consumers are seeking content that confirms their purchase and outlines how to use the product. At this stage they want to make sure that your solution will solve their problem and justify the investment. At this point, high-quality content, such as product guides as well as case study videos and customer success tales, is essential. Your customers also want to be able to ask questions and receive answers from your support team. Providing them with personalized emails and 24/7 customer support is an excellent way to delight customers and encourage them to share their experiences with others. At this stage, you're hoping that the customer will become a brand ambassador and will recommend your product to their friends and colleagues. To convert these advocates to raving customers, you will need to provide them valuable content that allows them to gain the most value from your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are great methods to achieve this. After your audience has converted from leads to paying customers It's time to concentrate on retention. Content marketing funnels tend to concentrate on revenue as the end goal. However, customers will continue to interact and interact with brands after they make an purchase. It's essential to think of the funnel as a dynamic model that includes revenue, instead of a static model. While traditional funnels for marketing content can aid in planning your strategy however, they do not take into account the complexities of the buyer journey. Instead reinventing the funnel as loop models can help you create an effective and holistic content marketing strategy. You can create content that is engaging your audience and boosts conversions by planning for each stage of the process. You can then use the information from conversions to improve and test your strategy. Are you ready to see how this approach will benefit your business? Contact us today and request a free playbook for content marketing. Retention A content marketing funnel can be a useful instrument to aid brands in planning, execute and measure their strategy. It can also assist them in identifying the weaknesses in their strategy. If a company has a lot of content targeted at generating the public's attention but only few pieces targeted at the middle of funnel, it needs to create content specifically for this stage. Utilize tools such as Ahrefs which analyze the average time spent on a page and bounce rates of each piece to determine how targeted your content is. The higher these numbers, the more efficient your content. After you've put together content to be the top of your content marketing funnel, it's important to keep it fresh and relevant. This will ensure that your audience is interested and engaged in your brand and the products or services it offers. The best way to do this is to create new content that is focused on specific keywords, provides answers to questions that are likely being sought by your target audience and includes the most up-to-date information about your industry or product. As your audience enters the MOFU stage they'll be seeking more information on your product or service as well as solutions to their problems. At this stage it is crucial to establish trust by providing honest reviews and demonstrating the value. The final stage of the funnel for content marketing is when your target audience will make a purchasing decision. This is accomplished through gated content that requires an email or other form of registration to gain access. This content is designed to turn the interest and awareness you've built at the top of your funnel for content marketing into qualified leads for your sales team to follow up with. You can still influence the journeys of your customers through your brand, even though the support and sales teams are the primary ones responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This can include helpful resources, behind-the-scenes information and special promotions that only your customers have access to. If you can build trust among your audience they'll be able to serve as genuine advocates for your brand and aid in reducing your sales cycle times.